Let's Settle This Once and for All: What's the Best Way to Eat Nutella?

I'll never forget the first time I tried Nutella. I was in Europe (fittingly, since they barely believe in peanut butter over there, thanks to this stuff) and was offered a spoonful by a friend. Life. Changed. Forever. Now, I know that plenty of people like to eat Nutella on toast, on fruit...the list goes on and on. Personally, I say straight from the jar on a spoon or bust. But that's just me. What's your favorite way to indulge? Vote your favorite to the top!